In one of my recent presentations on self-branding, an attendee raised the question about the true detriment to not living “authentically, besides not being happy”? They continued on to explain their thinking in that happiness isn’t always something people want to strive for and is in many ways fleeting. At first, to be perfectly honest, I was not prepared to answer the question so I turned it to the audience and gave them a little time to reflect on their own thoughts and reactions while I gave myself some time to sort through the depth of the question…