Whenever the weather changes, we suddenly get inundated with new messages on how to "fix", "prepare" or "change" our body to fit some ideal shape or to combat some event or time.

After you have a baby, coming back to the office after working from home during the pandemic, holiday get togethers, season changes, aging...we have all been hit with it at some point in time or another.

One of the worst times is summer.

We have all felt it — the dread to put on a swimsuit.

The hope that no one asks us to go to a pool party or head to the lake because we fear having to see ourselves (let alone have others see us) in our swimsuit.

"It can't be that time of year again, is it?"

And we start feeling this pressure to do what we can to "get in shape" to wear a swimsuit. But all of that messaging is brought to you by the diet, fitness, and clothing industry. They want you to buy the newest supplement. They get rich on your negative self-talk and count on your shame taking over as soon as the sun hits your face.

Sure, their marketing plan works. Why?